Handu clothing store Lynx flagship store won the first cat costume category "metal crown"

People with experience in online shopping know that choosing products online is not just about how sellers “trick” but, more importantly, buyers’ comments. As an important basis for measuring the strength and reputation of a store, the Taobao platform's credit rating system is divided into four levels. Red, blue, crown, and gold crowns are used from low to high. Among them, the five gold crowns are currently in the entire credit system of Taobao. The highest level.

For the birth of the first "Metal Crown" of the Tmall apparel category, industry analysts believe that this can be seen as a landmark event in which the "Amoy brand" has "grown up" and can contend with traditional big-name big names.

As the first brand of China's Internet fast fashion, Handu clothing house has been ranked first in sales of women's wear on platforms such as Tmall and Jingdong for many consecutive years from 2012 to 2014. “Handu clothing house currently has 267 product groups, and it can put on more than 100 new models every day, and it is under the premise of maintaining a stable quality.” Han Yingyi Group Chairman and CEO Zhao Yingguang believes that Handu clothing houses original and The constantly improving "single product operation system with product group as the core" continues to bring into full play the characteristics of the Internet fast fashion brand with "more styles, faster updates, and higher cost-effectiveness", thus winning widespread recognition and trust from consumer groups.

In the eyes of the outside world, a "fast" word makes Handu clothes house unique in the field of Internet clothing. Xu Xiaofeng, director of Handu Clothing and Shelter Marketing Center, said that to truly allow consumers to recognize and maintain long-term loyalty, we must rely on excellent quality and excellent service system. This is the cornerstone of the Handu clothing store that can become a “metal crown”.

In 2014, Handu Clothing Group redefined the company’s vision of “becoming the most influential fashion brand incubator platform in the world” and hoped to replicate the secrets of successfully creating “Hardware Crown” stores to dream startup teams. More and more "Golden Delicious" were born on the "Han Duyun Fashion Platform."

At present, Handu Clothes House owns 17 brands including the Hanfeng Department Brand Group, the European and American Department of the Brand Group, and the Eastern Department Brand Group. The company plans to complete the establishment of self-incubation, strategic acquisition, and stylish cloud platform in 2020. More than 50 brand cluster layouts for apparel categories.