China's non-woven fabric/non-woven fabric industry has gone through more than a decade of development, and today, production capacity has leapt to the forefront of the world. However, compared with the advanced countries in the world, we are still not strong, facing the gap, enhancing the awareness of innovation, and taking a sustainable development path is a top priority.
Non-woven/non-woven fabric industry prospects and gaps The production capacity of non-woven fabrics in China reached 2.1 million tons/year in 2006. This production capacity is also one of the best in the world, and this capability is still growing. Some experts have suggested that if the per capita non-woven fabrics in Europe and the United States are 3.5 to 3.8 kilograms, the population of China's 1.3 billion people, the total population of the country should be 4.5 million to 5 million tons per year, thus indicating China's non-woven Cloth still has great development potential and good development prospects.
The overall technical level, quality level and competitiveness of China's non-woven fabric industry are quite different from those of international developed countries. The main achievements are as follows: First, the repeated expansion of market production capacity. In recent years, the repeated expansion of the production capacity of similar products of non-woven fabrics has become more serious, leading to an increase in competition in the traditional established market, which in turn has led to a decline in corporate profits. Second, the industry lacks a clear market segmentation. China's non-woven fabrics have been applied to various fields such as industry, clothing and decoration. Not only have the market been expanded, but also some new markets have been developed. However, the vast majority of China's non-woven fabric production capacity is concentrated on a small number of traditional road products, such as spray cotton, clothing lining, geotextiles, personal hygiene products, packaging materials, shoe lining, conventional filter materials. Enterprises do not have a clear market division of labor, often crowded in the same product area, resulting in increased capacity and increased competition. Third, the market and product development efforts are not enough. For example, tufted carpet base fabrics, China has a market of about 150 million square meters, and currently about 30% have begun to use PET spunbonded base fabrics, the demand is at least 40 million square meters or more, currently relying mainly on China. â–¡ â–¡ Freudenberg company imports, priced at more than 3,000 US dollars / ton. Some domestic companies have tried a lot to try to develop this product and market, but so far no products have been available. If this product is developed, it will not only save a lot of foreign exchange, but also expand the scope of market application. Fourth, the scale of the company is small and lacks international competitiveness. For example, the average production capacity of spunbonding enterprises reached 4,500 tons/year in 2006, but the production capacity of single production lines is still small. The new spunbond production line is mostly 1.6 meters wide and the production capacity is only 1200-1500 tons/year. device of. Fifth, the product grade is relatively low. Many products currently needed in the international market are still not available, and some special domestic demand is still imported. Sixth, there is a lack of internationally renowned brands.
Taking the Group Road to Enhance International Competitiveness From the above description of the prospects and gaps, we can see that China's non-woven fabrics have great potential for development. After China's domestic demand market develops and expands extensively into the international market, non-woven fabrics There will be a doubling of production. Although China is currently a big country in terms of capacity and output, it is far from being a strong country in terms of technology level, quality level, product grade, research and development capability, innovation capability and market competitiveness. Therefore, taking the road of grouping and enhancing international competitiveness has become an urgent task for the development of the industry.
China's non-woven fabrics should take the road of development of a strong country, we should pay attention to the development of grouping. Only group-based enterprises can expand production scale, gather scientific and technological talents, enhance R&D and innovation capabilities, and improve the technological level through mergers and integrations. By creating a brand and realizing the replication and expansion of the brand, it is possible to form a strong comprehensive strength and core competitiveness to gain a competitive advantage in the international market. Since the beginning of the 21st century, China's industrialization has gradually formed, and its industrialization rate has exceeded 70%, which laid the necessary foundation for China's group development. Generally speaking, the foundation and conditions of China's non-woven fabric grouping are basically in place, and the branding of enterprises in the group operation process will be an important symbol for Chinese non-woven fabric enterprises to enhance their international competitiveness. If Chinese non-woven fabric enterprises want to accelerate their participation in international competition, if they want to gain sustainable competitive advantage in the fierce market competition, they must strengthen their brand awareness, attach great importance to group-based brand building, actively implement brand competition strategy, and build enterprises. Core competitiveness. At the same time, we should focus on implementing the brand diversification strategy, with a group main brand as the core and several sub-brands as the support. The main brand represents the overall image of the group, while the series of sub-brands are used to specialize in various market segments.
Nonwoven companies should gradually embark on a path of sustainable development. This requires that enterprises should not take short-term, narrow profits as behavior-oriented in the development process, but should have strong social awareness and environmental awareness, and believe in interests. It is necessary to take into account the interests of customers, enterprises, employees, and society, and regard the interests of enterprises and customers and the long-term interests of the entire society as the ultimate goal of enterprise development. Under the control of the concept of sustainable development, enterprises get rid of the traditional "not your death is my death" competition concept, replaced by the "competition win-win" concept, that is, non-woven enterprises in the competition is not to defeat the opponent as the ultimate goal, It is to promote each other in the context of peaceful coexistence and to make rational use of social resources.
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