[China Glass Network] Description: Telephone sales are difficult to do. If you want to make successful phone sales, you have no reason not to master certain methods and techniques. There is no reason for the customer to have to listen to your call, so if you want to increase your chances of successful phone sales, you must do the six points mentioned in this article.
Telephone sales are difficult to do. If you want to make successful telemarketing, you have no reason not to master certain methods and techniques. There is no reason for the customer to have to listen to your call, so if you want to increase your chances of successful phone sales, you must do the six points mentioned in this article.
1. Fully understand products and customers
Know what you are selling. Whether it's a tangible product, an intangible service or an idea, you need to fully understand it, and you will have confidence in it, especially if you know that the things you sell can meet some of your needs.
At the same time, you need to know your scheduled customers and the companies they serve. The more you understand the needs and business objectives of a company, the more you can lead the situation and influence the decision of the other party.
2. Avoid people who answer the phone saying "no"
Before the other party opens, report your name and company name first. No matter who picks up the phone. The attitude should be friendly. If you are answering the phone from the company who is responsible for filtering the phone, you can ask for help from the other party and tell him that you can give all employees of the company an opportunity to improve their quality of life. Miss this great opportunity. If the person you are looking for is not there. You can ask the person who filtered the phone to suggest who you can find. The point is to avoid people who answer the phone saying "no". The later the other party says no, the bigger the success of your sales opportunity.
3, find a way to let the other side open
Think of yourself as someone who can meet the needs of your customers. The better way to help others is to let the other person tell you about their problems and you can make decisions that are more favorable to them. So, think of ways to slap each other and tell them about their needs (or potential needs). If the other person is a silent person, you can ask him some questions as you always do. Then, based on the information provided by the other party, you can make a better response and let the other party look at you. At this time, you should stand in the customer's position and try to understand their views. You can compare your heart and ask yourself: "What good is this for them?"
4, make recommendations
The purpose of making a proposal is to let future customers agree with your point of view. So, first summarize the problem you have heard, maybe you stepped on the other side's "painful foot", but you have to step on it and then solve it. Start with the customer's more important needs: Assuming you are the company's purchase, you must convince the supervisor to accept something that you think is helpful to the company.
5, psychological preparation for accepting rejection
It is normal to be rejected during the sales process. In the face of rejection, the previous reaction should remain calm. You don't always want to talk about it smoothly because of your own impulsiveness.
The next reaction is to respond to the other party's rejection. If you think that the other party's rejection is a way to end the conversation, you can ask another question. Understand the real needs of customers. In this way, give yourself a chance to state again how your product can meet the needs of your customers. To be realistic, put the interests of the other company in the top position, and your product advantages are in the second place. If the other party does not have the desire to buy your product at the moment. You should end your conversation immediately and politely, but you can leave your communication number with the other party, tell him, and contact you if you need it later.
The reason for being more often rejected by telemarketing is that the price is too high, unless you sell directly on the phone, it is better to avoid the price. You can meet with the other party at the right time. If you don't mention the price, your communication can be maintained for more than 15 minutes.
6, cleverly end the topic
There are many ways to end the sales topic. But usually you can decide when and how to end this conversation. It is your future customer. The client sometimes silences or shifts the topic to other matters to suggest that the conversation is over. To respond to these signals, you must be keenly aware of the needs of your customers. “Do you need to order one for you?†“Do you want to be red or blue?†This response is more useful for customers who are still hesitant.
Once you have finished the topic, don't say more. Let your silence exert a lot of power and make customers feel some kind of pressure. At this moment, more words may be bad. If there is still something to say, you can directly focus on the following points: "You seem to be a bit hesitant, can you tell me what you are worried about, maybe I can help."
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