[China Glass Network] Personally believe that in the SEO link strategy, nothing more than the inner chain and the outer chain. The external chain will not be mentioned in this article. This time, I will focus on the internal chain strategy and details mentioned in the online marketing course. The analysis is based on how to improve the internal connection strategy. We all know that improving the structure of internal links can make the internal structure of the website better, which is favored by search engines.
6 points to improve the internal link structure of the website to improve the effectiveness of online marketing:
First, the website navigation structure
1. The website navigation link is an important route for search engine spiders to crawl downwards. It is also a bridge to ensure the interoperability between website channels. It is recommended to use text links.
2, do not use the embedded JS file to achieve site navigation, if you use the search engine spider simulation crawl tool to detect the crawled URL, you will find that the link in the site navigation is not visible to the search engine.
3, use text navigation, if you want to use the image as a website navigation link, increase the ALT, and use a text link as an aid under the picture.
4. How to place the text link in the website navigation is very particular from the perspective of the UE. This is related to the importance of the website channel or the characteristics of the website. Generally, the more important the channel is placed at the beginning.
Second, the anchor keyword link
When we write an article, sometimes it is intentional or unintentional to mention a problem or an article, in order to facilitate the user to read the relevant articles, but also to capture more things when the search engine crawls, Usually we are all adding links to relevant keywords in the content we write, or links to related articles. This kind of internal link structure is much better than you are doing all the text without a link.
Third, the article link
Links to related articles: Links to articles on similar topics can help readers discover what they are interested in. Again, this can also increase the content link of the article. You can also manually add related articles below an article.
Popular article links: Show popular articles in the sidebar, which can effectively increase the number of views and increase internal links.
Series article links: Writing a series of articles is a great way to create internal links. If you write a long article, consider splitting into a series. However, don't always use this method, sometimes it will make readers resent.
FAQ: On the FAQ page, list the frequently asked questions that can be answered by your article. Use keywords that you like to use when searching for questions in your content, which can improve your search rankings and also use links to your articles in your content.
Fourth, the site map
Sitemaps not only help readers find what they need, but they also increase the number of internal links to important pages. I am not talking about XML site maps for search engines, but links to html pages of all articles, or at least html pages of some important articles.
Five, 404 error page
You can refer to [How to write a 404 error page], and the error page will frustrate the reader. At least one home page chain back on page 404 will make the error page more friendly and will help you capture the traffic that is about to drain.
Six, the footer of the website
The footer of the website is related to the template used by the CMS program. Generally, everyone places copyright information on the footer. Our habit is to give a back link to the core keywords in the footer. Some people still like it. Put an H1 tag in the footer, or repeat the layout of a keyword. This depends on the individual's preference. Use these methods when necessary. Remember not to make your footer look like you are typing.
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