Anta jumped to the top of the domestic sports goods industry

Recently, in the domestic sporting goods industry leading enterprise Anta Jinjiang headquarters production base, the production workshop is busy, well-established, logistics and orderly distribution. It is reported that since the beginning of the year, the base has maintained a 100% full-load operating rate.

In August, Anta announced the first half year report. The report shows that as of June 30, sales of 4.451 billion yuan, an increase of 28.9%; operating profit of 1.096 billion yuan, an increase of 22.5%. According to third-party market estimates and interviews with various brand dealers, Anta has become the largest national sporting goods company.

In 1994, Jin Shiren Ding Shizhong initiated the establishment of Anta, which mainly designs, develops, manufactures, and sells sports shoes and clothing. In 1997, Anta hired Kong Linghui to endorse the sports celebrity endeavor to create a precedent for sporting goods; in 2005, it took the lead in setting up the first sports science laboratory in the sporting goods industry in China; in 2007, it landed on the Hong Kong Stock Exchange, raising a total of 3.168 billion Hong Kong dollars. Established the highest record of Chinese local sports brand raising in overseas capital markets; in 2009, it acquired distributors of the famous Italian sports brand FILA in mainland China, Hong Kong, and Macau...

At present, the number of ANTA's national stores has grown to 7,844. By the end of this year, it will have taken the lead among domestic sporting goods companies to exceed 10,000.

In the Chinese sportswear market, Nike, Adidas and other foreign brands once dominated for more than 10 years. After the Beijing Olympics, Anta lifted the banner of ethnic sporting goods and led domestic sports goods companies to expand their territories and confronted the international giants. With the rapid rise of many sports brands in China led by Anta, European and American brands’ monopoly on international competitions is being replaced. More and more Chinese sports apparel brands are active in public view.

From the sponsorship of the CBA, the National Volleyball League, the Ping-Pong Super League, to the strategic cooperation with the NBA Rockets, to the signing of the tennis star, and to become the partner of the Chinese Olympic Committee Sports and Clothing and the Chinese sports delegation from 2009 to 2012 – Anta It is gradually becoming the "engine" of various sports events in China.

Every breakthrough in the sporting goods industry, there is no shadow of Anta. It is the continuous innovation and challenges that have made Anta today. On September 2, Anta was listed in the American "Fortune" magazine and was listed as one of the 25 most innovative Chinese companies in 2011. It is the only sporting goods brand listed this time.

“Being the largest ethnic sporting goods company in China is far from the ultimate goal of Anta. At present, we have completed strategic preparations for challenging internationally strong brands. In the next step, we will fully promote the brand internationalization strategy.” Anta Board of Directors Ding Shizhong Confidence Full.