After exiting the Girls' Generation, the Jessica fashion brand BLAC changed its name and expanded its headquarters from Hong Kong to New York

Jessica's fashion brand BLANC withdrew from the girlhood era to expand its business with BLANC&ECLARE.

On the 6th, BLANC revealed: "After successfully holding the first fashion show in the global market, we have disclosed the ECLARE for the further promotion of the brand."

The ECLARE, which is named after the Latin Clara, symbolizes the clearness of the chief designer Jessica, as well as a sense of clarity. BLANC Group wants to display a fresh, modern design in the fashion industry and will carry out activities under the new brand name "BLANC&ECLARE".

In order to support the global growth of BLANC&ECLARE, the global headquarters will also be moved to New York, USA in 2015.

Jessica said: "Although we have disclosed ECLARE ahead of schedule, BLANC&ECLARE has become an opportunity for further growth, so I am very pleased. Please give support to BLANC & ECLARE. We will continue to develop and reform."