Adidas 50 Million "Enrolls" Australian Team

In this year's absence of the unpopular World Cup, in addition to the Ukrainian team, the Australian team to switch to the AFC can be considered a dark horse. Magical coach Hiddink took the Kangaroo Legion into the top 16. This achievement won the favor of sponsors. The Australian team, which still wore Nike jerseys in Germany this year, is expected to sign Adidas for 4 years at a value of 50 million U.S. dollars.

Earlier this year, at a sports symposium held in Sydney, international giants unanimously concluded that in Asia, football has tremendous economic power. After entering the Asian Football Confederation, Australia's access to the World Cup has greatly increased. Compared with the Asian Cup teams in the World Cup this year, they all went out of the group. The Australian team performed much better. The sponsorship contract between the Australian Football Association and the current sponsor, the American sports giant Nike, is about to expire in August this year, and Australian fans have a strong purchasing power. Adidas has therefore started to “be attentive” and has sponsored a four-year sponsorship price of 50 million US dollars. However, the Australian Football Association has not commented on this news because the contract currently in force stipulates that Nike has the priority to renew. In August last year, Adidas, the official sponsor of the World Cup, acquired Reebok, the shirt sponsor of the Australian League, and inherited the relationship network that Reebok has built up over the years in the Australian Football Association. This will be Adidas's biggest advantage.